Start-Up! – Ron Ferguson’s carefully researched book is a treasure trove of information – everything a first-time entrepreneur needs to know to start and successfully run a small business. Clearly written, in an easy-to-read format, the book is designed for the entrepreneur who doesn’t know what he doesn’t know – and importantly, doesn’t know to ask.
The book is based on 30+ years of personal experience in owning a small software business. It is filled with dozens of personal anecdotes from the author’s pitfalls in not knowing what to ask. It is written with 99.9% of small business owner’s in mind – those who will never see a venture capitalist’s check.
It walks the reader through the choice of business structure, and the hundreds of tasks necessary to reach Grand Opening day, including how to apply for an SBA-guaranteed loan, how to understand small business financial management, how to hire employees (and how to terminate employees without getting into trouble). It carefully explains how to establish employee benefit packages, and how to stay out of trouble with the alphabet soup of government regulatory agencies (FLSA, NLRB, EEOC, OSHA, ADA) that can bite you when least expected. Lots of detail is included about developing business policies, and creating an all-important company culture.
The book is overwhelming positive about the success that every first-time entrepreneur can achieve, and by introducing everything a first-time entrepreneur needs to know, it will hopefully decrease the number of small business failures.