Being an entrepreneur seems like the ultimate American dream. But the startup mythology is filled with urban legends and false expectations that can cause business owners to lose what is truly important to them. To succeed in the world of entrepreneurship, one should know how to enter with clear goals and strong boundaries.
In What You Know About Startups Is Wrong, K.P. Reddy explains the behind-the-scenes reality of business building, debunking eleven popular myths about what defines a top entrepreneur. With guidance on everything from how to balance work and personal life to leveraging great relationships to when and how to leave the game, Reddy guides potential founders and established entrepreneurs alike through the realities of running a company.
Being an entrepreneur isn’t a short-term gig with big wins – it’s a lifestyle. This book is your essential guide to understanding, preparing for, and managing your business without sacrificing your health, happiness, or relationships.